Persuasive communication is built on 4 pillars: usage of rhetoric,
dialectic, didactics and metaphors.
If you want to convince your audience, your customer, or your co-worker
faster, use a metaphor, a one- liner, a proverb, an image, a saying
and you will immediately observe the effect. Metaphors do not act
on our Cartesian logic thinking. They work on a deeper level, on
our emotions. Metaphors are normative, eye-catchers and generally
perceived as “common sense”, de facto the standard.
On top of that metaphors provides a global image and are easy to
PACO uses metaphors in training to help convince participants more
rapidly when they resist new topics, points of view and changes.
PACO also organises training on how to convince with metaphors.
PACO can offer you some convincing examples of when and where to